Many products and services fall short not because they’re unneeded, but because the user experience isn’t smooth or engaging enough. Analyzing user behavior helps reveal where a product excels – and where it needs improvement.
A great example of this approach is a collaboration on the Multiplication Game. STACC analyzed user data to provide the development team with insights for applying targeted enhancements. This project shows that even modest data volumes can uncover patterns that significantly improve user experience and product value – not just in education, but across industries.
The Multiplication Game – a fun way to learn multiplication
Math can be challenging for kids – especially memorizing multiplication tables, which often feels repetitive and boring. The Multiplication Game (Korrutusmäng) transforms this chore into an engaging and playful experience. First, the game’s designers tested a paper prototype with over 2,000 learners. The mobile app now allows kids to independently practice multiplication.
The game includes seven levels, each designed with a specific learning goal:
Level 1: Meet ten characters representing numbers.
Level 2: Listen to fun stories linking the math operations.
Level 3: Reinforce numbers with added letter cues.
Level 4: Teach how to trace numbers on operation cards.
Level 5: Deepen skills in “code language” reading.
Level 6: Understand multiplication through simple problems.
Level 7: Integrate all concepts and master multiplication proficiency.
Challenge: why didn’t kids finish the game?
The developers wondered why many kids didn’t complete the game. To answer that, STACC analyzed user activity logs to identify specific points where learners got stuck or dropped off. Using clustering techniques, we identified groups of users with similar learning patterns and uncovered clear bottlenecks:
- Certain levels were more difficult than others, causing 30% of users to drop out by level 2.
- Children with reading difficulties needed more support to continue.
- More successful learners often revisited earlier levels – for example, reviewing content from level 1.
Applying results in further development
The insights from our analysis guided the team to enhance the game’s learning support and engagement. Next steps include:
- Streamlining and improving the flow of specific levels to make them smoother and more engaging.
- Redesigning exercises to support kids with reading challenges.
- Adding personalized review exercises focused on concepts where each child previously struggled, reinforcing long-term retention.
From data to better solutions
Data analysis is a powerful tool for anyone looking to enhance the user-friendliness of their products or services. In education, it helps understand learners’ needs and improve learning tools – but the same approach works just as well in marketing or software development.
By recognizing where a product truly delivers – and where it doesn’t – you can make data-informed decisions and build more user-centered solutions.
Want to understand what your users really experience? Let us help turn your data into a clear plan of action. STACC can show you how to translate user behavior insights into improved experiences and greater value.
